Ashley has over eight years of experience in the media industry, working with a wide variety of clients and categories.
After graduating from Syracuse University's S.I. Newhouse School, Ashley began her career at Universal McCann, developing communications and strategy plans for Sony Electronics. She helped launch the first commercial E-Ink eReader device (Sony Reader), in addition to developing large scale campaigns for Sony Cybershot, Handycam, VAIO and Alpha, among others.
Ashley joined The Media Kitchen in late 2007, and since then has had the opportunity to work on Mohegan Sun, Svedka, PBS and PBS Kids, Bloomberg LP, The Fund for Public Schools in addition to multiple new business pitches. These accounts focused on a range of strategies and objectives, ranging from tune-in, to brand awareness, to experiential (including building the Mohegan Sun Sports Bar at Yankee Stadium).
Since 2010, Ashley has developed strategic and tactical plans for Vanguard, working across the Retail, Financial Advisors, Institutional and Canadian lines of business. She was named a "2014 Rising Star of Financial Marketing" by the Gramercy Institute.
With 20+ years of agency experience under his belt, Barry has led integrated programs for brands in just about every category including beauty, consumer electronics, healthcare, luxury goods, and spirits.
Barry began his career at New York agencies including NW Ayer, Backer Spielvogel and Grey. Barry is known as one of the early champions of strategically driven, creatively inspired communications planning. He believes that the most interesting communications ideas come from understanding what media consumers use and how they feel when they’re using them.
Under Barry’s leadership, The Media Kitchen has diversified and grown its client base, as well as its staff, and built an industry recognized digital media capability. In 2008, Barry co-founded Madison Avenue’s first trading desk, Varick Media Management.
A graduate of the University of Maryland and Baruch College, Barry believes the best education in this business comes from staying close to consumers and keeping abreast of emerging technologies. To that end, he considers himself a media anthropologist and is obsessed with new ways to construct communications plans.
Barry has been published in leading industry periodicals, including Adweek, MediaPost, Digiday, AdExchanger and The Economist.
Carolyn has over 14 years experience in the media industry working across multiple brands and categories.
Carolyn began her career at ZenithOptimedia in Business Development, shifting over to a strategic planning role in 2003 when she helped launch Toyota’s first youth-targeted brand, Scion. In the years following, she worked across a number of Gen Y-targeted brands, including American Legacy Foundation (truth), PUMA, and Virgin Mobile. Working on the truth team, Carolyn was able to negotiate several integrated media partnerships that allowed the brand to connect with teens organically within the most relevant environments.
Carolyn joined The Media Kitchen in 2007 and has worked on KAO, Elizabeth Arden, Wendy’s, and PBS. She currently leads the Lane Bryant and Windstream teams creating successful, insight-driven and advanced digital targeting programs that are driving unprecedented growth.
Caterina is a media veteran with over 18 years of agency experience. In addition to her client duties, Caterina oversees staffing to ensure all clients get the attention and expertise they deserve.
At The Media Kitchen, she leads the very large and complex Vanguard business, and was integral in its recognition as a Top 10 Advertiser of the Year by Media Week in 2012.
Prior to joining TMK, Caterina worked at agencies including FCB, TBWA Chiat/Day, and OMD where there she was vital in the development of their print strategy department. While at OMD she also created a consolidated approach to the print evaluation and buying process. These efforts lead to the group to becoming one of the largest print buying teams in the nation.
Named an “Advertising Working Mother of the Year” in 2008 by Advertising Women of New York (AWNY) and Working Mother magazine, Caterina has found the ability to create a great work/life balance. Having grown up in Italy, she is fluent in Italian and has inherited a passion for gourmet cooking. Caterina lives in Hoboken (the 6th borough) with her husband and three children.
Josh has been a media & technology entrepreneur for the past 15 years. During that period, Josh led the creation of advertising technology products – ad servers, programmatic demand side platforms, data management platforms – as well as media properties visited by half a billion people worldwide, for brands such as Billboard, The Hollywood Reporter, Adweek, Jango, Discovery Networks, and Sony.
Josh began his career as cofounder of the consumer software firm Dash.com (voted Best Shopping Tool of 1999 by Time), which raised over $40 million in institutional financing from Omnicom and others. Following Dash, Josh spent several years as a Client Partner at Agency.com, where he led the Discovery Networks, Sony and Polo Ralph Lauren accounts.Most recently, Josh served as the GM of Mobile for the ad tech firm Dstillery, following the successful sale of Josh’s previous company, EveryScreen Media, to Dstillery in June 2013. He also served as SVP of Digital for Prometheus Global Media, where he led the Billboard, Adweek and Hollywood Reporter brands to massive digital growth, earning a coveted ASME award in the process. Josh is an angel investor in several NYC companies, including NeueHouse (neuhouse.com) and EveryScreen Media, among others. Josh holds a Master’s Degree from Princeton University and is the recipient of Fulbright, Mellon and Truman fellowships.
Andrew is a successful programmatic media veteran who has created and executed complex strategies for a wide array of brands across a variety of verticals. He joined the Media Kitchen in 2013 to manage and help win key paid search business while establishing an in-house paid social practice. He co-founded and currently oversees the Programmatic Media team.
In 2014, Andrew helped transitioned RTB display/video buying efforts at The Media Kitchen from an external trading desk to a newly created in-house Programmatic Media team. He launched the first programmatic display campaigns under for the team, which encompasses biddable display and video, paid search, and paid social. Now leading this group, Andrew establishes best practices, vets new technology and partners, spearheads agency-wide education, and consults on new business development.
Before joining The Media Kitchen, Andrew began his career at Performics, a performance marketing agency and part of the Publicis Groupe . Highlights from over 5 years include: the expansion of Small Business Saturday and Shop Small initiatives for American Express, the launch of 10+ Nestlé CPG brands, and management of 50+ local search accounts for an education client.
A graduate of Dartmouth College, Andrew enjoys long-distance running and has completed 2 marathons. He also brews beer at home, but is much better at drinking it.
Brian is an 18 year media veteran with experience across various industries including financial, CPG, pharma, telcom and travel.
He’s grown a reputation as the guy that views things alternative angles to find creative solutions and untapped insights. Brian started his career at Young & Rubicam when all agencies were still full service. This instilled him the understanding that the best work and ideas are delivered through intense collaboration amongst all marketing partners.
Prior to joining TMK, Brian also worked at agencies including Ammirati Puris Lintas, FCB, Mindshare and Maxus. Brian has had great depth of experience in the financial industry working on and leading accounts such as Barclays, Merrill Lynch, Citibank, Chase, T. Rowe Price and Bloomberg LP. However, he prides himself on also having great breadth of experience as well, working with Clients such as Unilever, Cellular South, Bristol-Myers Squibb, Bausch & Lomb, Air France, Panera, Twinings Tea and Bai Drinks.
Brian lives on the Jersey Shore (not the MTV part) with his wife and 4 year old daughter. On weekends you can find him making tomato sauce and jam sourced entirely from his garden or going on ‘adventures’ with his highly inquisitive daughter.