With 20+ years of agency experience under his belt, Barry has led integrated programs for brands in just about every category including beauty, consumer electronics, healthcare, luxury goods, and spirits.
Barry began his career at New York agencies including NW Ayer, Backer Spielvogel and Grey. Barry is known as one of the early champions of strategically driven, creatively inspired communications planning. He believes that the most interesting communications ideas come from understanding what media consumers use and how they feel when they’re using them.
Under Barry’s leadership, The Media Kitchen has diversified and grown its client base, as well as its staff, and built an industry recognized digital media capability. In 2008, Barry co-founded Madison Avenue’s first trading desk, Varick Media Management.
A graduate of the University of Maryland and Baruch College, Barry believes the best education in this business comes from staying close to consumers and keeping abreast of emerging technologies. To that end, he considers himself a media anthropologist and is obsessed with new ways to construct communications plans.
Barry has been published in leading industry periodicals, including Adweek, MediaPost, Digiday, AdExchanger and The Economist.
Brian is a successful Search Engine Marketing veteran who has established best practices and executed complex search strategies for a wide array of brands in a variety of verticals. Currently, he runs the Programmatic Media Buying Group at The Media Kitchen.
After graduating NYU’s Stern business school with a Bachelor in Accounting and Management, Brian began his career at Deloitte in public accounting, auditing private equity funds. After three years, he became interested in digital media and found a perfect fit with paid search. Brian’s paid search career started with 24/7 Real Media but began to flourish at MediaCom. There, he spent the first two years working on the consumer business unit of Dell, helping to achieve record sales figures for Black Friday and Cyber Monday. He also helped grow Dell’s public and large enterprise search practice. In the years following, Brian focused on growing smaller accounts including, Edible Arrangements, Lindt, Shell, Allianz, Century 21, and Sargento, some of which experienced 100-300% growth in search budgets year over year. Other clients Brian has contributed to the growth of during his career include: Subway, Beats by Dre, Bayer, Godiva, and Revlon.
In his spare time, Brian enjoys snowboarding and fine dining, frequenting some of NYC’s best restaurants.
Carolyn has over 14 years experience in the media industry working across multiple brands and categories.
Carolyn began her career at ZenithOptimedia in Business Development, shifting over to a strategic planning role in 2003 when she helped launch Toyota’s first youth-targeted brand, Scion. In the years following, she worked across a number of Gen Y-targeted brands, including American Legacy Foundation (truth), PUMA, and Virgin Mobile. Working on the truth team, Carolyn was able to negotiate several integrated media partnerships that allowed the brand to connect with teens organically within the most relevant environments.
Carolyn joined The Media Kitchen in 2007 and has worked on KAO, Elizabeth Arden, Wendy’s, and PBS. She currently leads the Lane Bryant and Windstream teams creating successful, insight-driven and advanced digital targeting programs that are driving unprecedented growth.
Caterina is a media veteran with over 18 years of agency experience. In addition to her client duties, Caterina oversees staffing to ensure all clients get the attention and expertise they deserve.
At The Media Kitchen, she leads the very large and complex Vanguard business, and was integral in its recognition as a Top 10 Advertiser of the Year by Media Week in 2012.
Prior to joining TMK, Caterina worked at agencies including FCB, TBWA Chiat/Day, and OMD where there she was vital in the development of their print strategy department. While at OMD she also created a consolidated approach to the print evaluation and buying process. These efforts lead to the group to becoming one of the largest print buying teams in the nation.
Named an “Advertising Working Mother of the Year” in 2008 by Advertising Women of New York (AWNY) and Working Mother magazine, Caterina has found the ability to create a great work/life balance. Having grown up in Italy, she is fluent in Italian and has inherited a passion for gourmet cooking. Caterina lives in Hoboken (the 6th borough) with her husband and three children.
Craig believes creative media solutions are just as important as the creative execution itself. It is this philosophy that first brought Craig to The Media Kitchen in 2006 and then back again in 2011.
Craig has used that axiom in spearheading strategic development and tactical activation on businesses including Vanguard, New York State’s 529 and FTSE.
Craig also serves as The Media Kitchen’s resident sports guru and bookie, running the agency’s annual Super Bowl Pool, fantasy football League, and March Madness Pool. He is also co-founder of The Fridge, the official blog of The Media Kitchen.
Prior to “boomeranging” back to TMK, Craig worked at Mindshare as a strategic lead on American Express where he was instrumental in the development and implementation of the Social Currency and Membership Effect campaigns across the Platinum, Gold and Green cards.
Previously, Craig spent three years at Optimedia working on The Principal Financial Group and Thomson RCA. Beforehand, Craig spent two years at OMD on myriad blue chip accounts including Visa, Johnson & Johnson, the New York Lottery, and the YES Network.
Craig is a graduate of Boston University’s College of Communication with a Bachelor’s Degree in Advertising. Born and raised in Manhattan, Craig spends his time traveling, enjoying the local sports teams, and is still on the quest to find the best burger in New York City.
Josh has been a media & technology entrepreneur for the past 15 years. During that period, Josh led the creation of advertising technology products – ad servers, programmatic demand side platforms, data management platforms – as well as media properties visited by half a billion people worldwide, for brands such as Billboard, The Hollywood Reporter, Adweek, Jango, Discovery Networks, and Sony.
Josh began his career as cofounder of the consumer software firm Dash.com (voted Best Shopping Tool of 1999 by Time), which raised over $40 million in institutional financing from Omnicom and others. Following Dash, Josh spent several years as a Client Partner at Agency.com, where he led the Discovery Networks, Sony and Polo Ralph Lauren accounts.Most recently, Josh served as the GM of Mobile for the ad tech firm Dstillery, following the successful sale of Josh’s previous company, EveryScreen Media, to Dstillery in June 2013. He also served as SVP of Digital for Prometheus Global Media, where he led the Billboard, Adweek and Hollywood Reporter brands to massive digital growth, earning a coveted ASME award in the process. Josh is an angel investor in several NYC companies, including NeueHouse (neuhouse.com) and EveryScreen Media, among others. Josh holds a Master’s Degree from Princeton University and is the recipient of Fulbright, Mellon and Truman fellowships.
Sean joined The Media Kitchen in July of 2007, after eight years in the media planning and buying business.
Starting his career at Universal McCann, he later went on to help launch Media Head – a boutique startup media agency. Sean’s experience spans across a wide variety of clients including Motorola, Paxil, L’Oreal Paris, truth (American Legacy Foundation), and Starz. Here at TMK he leads the CIT, PINK and William Grant & Sons businesses.
While working on the American Legacy Foundation’s truth campaign, Sean achieved two U.S. media firsts: stretching advertising across magazine editorial (in 23 publications) and an innovative deal with TiVo and a cable network to get commercials aired as programming.
Sean grew up in Connecticut and attended Bucknell University, where he majored in English and played on the tennis team. When not in the office, Sean can be seen on the courts (tennis & volleyball), running through the streets of NYC or traveling abroad.