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Our philosophy and approach has led us to operate under four core tenets. |
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Barry Lowenthal President Hometown:
College:
University of Maryland, Bachelor of General Studies (the same degree the Olsen twins got) Baruch College, MBA Some Accounts I've work(ed) on: Everything! Professional milestones I was featured in Out magazine (fashion shoot) in 1993. Someone thought I dressed well, Adweeks’ Media All-star, Published in Adweek, Mediaweek, Adexchanger and OMMA, Co-founder Varick Media Managment. My movie star name Jermaine Jones Sites I like: New York Times, My Yahoo, Scrabble (iPad App), Notcouture, Facebook, Twitter, tmkthefridge.tumblr If I’m not at work, you will find me: In the summer: On Fire Island If I had a superpower it would be: FLY If I were a drink I would be: Water. It's the source of everything. Favorite quote: "Live as if you will die tomorrow, but learn as if you will live forever." - Mahatma Gandhi My links: Linked In: http://www.linkedin.com/pub/barry-lowenthal/3/645/8a2 Twitter: http://twitter.com/#!/barrylowenthal |
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Andre Woolery Associate Digital Director Hometown: College: brainpickings.org, summify.com, ted.com |
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Ashley Sobel Associate Director Hometown:
College: Some Accounts you work(ed) on: Sites I like: If I’m not at work, you will find me: If I had a superpower it would be: |
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Brian Nadres Group Director - Search Hometown: Emerson, NJ Places I've lived: New Milford, NJ; Emmerson, NJ; New York, NY
College:
New York University (Stern) Some accounts I've work(ed) on: Vanguard, Windstream, Armani Exchange, KAO, Edible Arrangements, Century 21, Subway, Shell, Lindt, Beats by Dre Professional milestones: Moved from public accounting to paid search advertising My movie star name Panko Congress Sites I like: NY Magazine, TechCrunch, Mashable, WSJ, Eater Grub Street If I’m not at work, you will find me: At a restaurant or at home with my pup If I had a superpower it would be: Teleportation - I could do more with my day without all the travel time If I were a drink I would be: Dry Martini - classic, tastes good, does the job right Favorite quote: "Don't worry. Be happy." |
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Brooke Reno Associate Director Hometown: Towns/Cities in which I've lived: College: Some accounts I've work(ed) on: My movie star name: Sites I like: If I’m not at work, you will find me: |
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Carolyn O'Leary Associate Director Hometown: Allentown, PA Towns/Cities I've lived in: Allentown, PA; Pittsburgh, PA; Brooklyn, NY
Some accounts you work(ed) on:
Give Back Brands, PBS, PBS KIDS, Wendy’s, KAO, American Legacy Foundation (truth), Virgin Mobile, PUMA, Toyota Scion My movie star name: Lizzie Cruise Sites I like: Can’t stop reading fashion blogs. If I’m not at work, you will find me: Acting like a true Brooklynite by doing things like updating my blog and going to brunch. If I had a superpower it would be: I already have a super power, my heightened sense of smell. It's especially useful for detecting gas leaks or other fun NYC scents. If I were a drink I would be: Lemonade - a little sour, but still a favorite for all ages. My favorite quote: "If you aren't in over your head, how do you know how tall you are?" -T.S. Eliot My links: http://coupleofcuties.blogspot.com/ |
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Caterina Bartoli Partner, Director of Staffing, a.k.a. Media Kitchen “mom” Hometown: Middle Village, NY Towns/Cities in which I've lived Brooklyn, NY; Middle Village, NY; Lucca, Italy; Colts Neck, NJ; Hoboken, NJ
College:
Hofstra University – Bachelor of International Business and Marketing Some Accounts I've work(ed) on: PBS, Vanguard, Starz, Verizon, Citibank, Children’s Place, CIT, Equal, Armani Exchange Professional milestones Effie Award for PBS’ Jack Johnson, Working Mother of the Year 2008 My movie star name Cindy Knickerbocker Sites I like: Any children’s clothing sites If I’m not at work, you will find me: With my kids If I had a superpower it would be: Time Travel If I were a drink I would be: Amaretto Sour Favorite quote: "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou My links: http://www.linkedin.com/pub/caterina-bartoli/4/125/6b8 |
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Charles Pinkerton Partner, Director of Communication Insights, Master of Ceremonies, DJ Friday Hometown: Verdi, Nevada Towns/Cities in which you lived Manhattan, Brooklyn, NY; San Francisco, CA; Salt Lake City, UT; London, UK; Milan, Italy; Los Angeles, CA College: University of Utah, BA History, BA English, MA Cultural Theory How long in the business: 20 years How long at Media Kitchen: 10 years Some Accounts you work(ed) on: BNY Mellon, Delta Airlines, Song Air Service, Victoria’s Secret, Jergen’s, John Frieda, USA Networks, SciFi Channel, Bravo, HBO, Showtime, UPS, HP, P&G Femcare brands, Unilever household cleaning products in Western Europe, Goldman Sachs, Diet Coke, Patek Philippe, Ermenegildo Zegna, Elizabeth Arden, Maybelline Professional milestones Helped found the Media Kitchen, Effy Judge 2007, Mediaweek’s Media Plan of the Year 2004, Silver Effy 2003, Cannes Media Lion 2003, Gold Effy 2002, Cannes Media Lion 2002, started digital media department for The Martin Agency, started digital media department for Think New Ideas, developed first econometric model for Unilever, eponymously named “Pinkerton” My Movie Star Name Edge Larue What I’m watching now: The Daily Report, Portlandia, The Borgias, Modern Family, No Reservations What I’m reading now: The Week, The Rest is Noise: Listening to the 20th Century, Alex Ross; Ugly Beauty, Ruth Brandon; Magenta Soul Whip, Lisa Robertson What I’m listening to now: Blood Pressures, The Kills; Sunday at The Village Vanguard, Bill Evans; The Peel Sessions, PJ Harvey; The Best of Elmore James, Elmore James; The Big Come Up, The Black Keys; Low Country Blues, Gregg Allman Sites I like: nytimes, pitchforkmedia, eastvillageradio, Pandora, ted If I’m not at work, you will find me: Playing guitar in my band or playing with my newborn son My links: http://www.linkedin.com/pub/charles-pinkerton/9/28a/906 http://twitter.com/#!/@Cpinkmedia |
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Craig Stein Group Director Hometown: New York, NY Towns/Cities in which I've have lived: New York, NY and Boston, MA
College:
BS Advertising, Boston University College of Communication What I do at the Kitchen: Communication and media planning maven, resident sports junkie, bookie and organizer of TMK Super Bowl Pool, TMK March Madness pool, and TMK Fantasy Football League, co-founder The Fridge – the official blog/newsletter of TMK, karaoke judge extraordinaire, and TMK bakeoff champion Some Accounts I've work(ed) on: Vanguard, American Express, Mohegan Sun, Bloomberg, Visa, Johnson & Johnson, Principal Financial Group, New York Lottery, YES Network Sites I like: ESPN, Pop Candy, Deadspin, Engadget, Mashable, Grantland, IGN If I’m not at work, you will find me: At Yankee Stadium, MSG, MetLife Stadium or the sports bar If I had a superpower it would be: Clairvoyance If I were I drink I would be: Willy Wonka's Fizzy Lifting Drink - with a Jack Daniels chaser. Uplifting, silly, and sort of smooth. Favorite quote: "It's a great day for a ballgame; let's play two!" - Ernie Banks My links: http://www.linkedin.com/in/craigstein |
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Danielle Vigue Associate Director Hometown: Doylestown, PA Towns/Cities in which I've lived: Doylestown, New York City
College:
NYU Some Accounts I've work(ed) on: Victoria's Secret, The College Board, CIT, Net Jets, Mohegan Sun, Windstream, Vanguard, William Grant & Sons My movie star name Tori Paxson Sites I like: Gothamist, Crossing Broad, Gawker, ESPN If I’m not at work, you will find me: In the summer: At a concert or a dive bar. Or a concert at a dive bar. If I had a superpower it would be: Omnipresence – the ability to be present anywhere and everywhere simultaneously. I'll never miss another party and I can rest at the same time. If I were a drink I would be: Anything with whiskey because, why not? Favorite quote: "Damn the an, save the Empire!" -Empire Records |
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Darren Herman Chief Digital Media Officer Hometown: White Plains, NY Towns/Cities in which I've lived White Plains, NY; Saratoga Springs, NY; New York, NY; Scarsdale, NY
College:
Skidmore College, Finance & Entrepreneurship, Bachelors of Arts Some accounts I've work(ed) on: Vanguard, The Daily, Sesame Street, Windstream Communications, Armani Exchange, PBS & PBS Kids, Bank of NY Mellon Professional milestones iMedia25 Class of 2010: list recognizes the accomplishments of key influencers in interactive marketing, Founded kbs+p Ventures 2011, Founded Varick Media Management 2008, BusinessWeek’s Top 25 Entrepreneurs 2006, Avenue A Razorfish Breakthru Company of the Year 2004/5 My movie star name Jay Northdale Sites I like: (apps I like): Flipboard, The Daily, Angry Birds If I’m not at work, you will find me: Skiing on the slopes of Vermont or at a Dave Matthews Band concert If I had a superpower it would be: I would like to be able to Fly. Not because I think flying is particularly fun but because security lines at airports are ridiculous and I don't like waiting in line. If I were a drink I would be: Any type of rye, but prefer Michters or Bookers. I like it because it's a serious drink and a conversation piece. My favorite quote: "If you do not know where you are going, any road will get you there." - Lewis Carroll My links: http://www.linkedin.com/in/darrenherman http://twitter.com/#!/@dherman76 http://www.darrenherman.com http://about.me/darrenjayherman |
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Erin Silvetti Associate Director Hometown: Tomkins Cove, NY Towns/Cities in which I've lived: Englewood, NJ; Rockland County (TC, Nyack); Boston; Astoria NY
College:
SUNY Geneseo for BA in Communications Boston University for Masters in Marketing/ Mass Communications Some Accounts you work(ed) on: CIT, Svedka, Bic, Milk (Got Milk?), Sharp, Revlon, Scotts (lawn products), Cialis (yes, that’s the one) Professional milestones: Coming to work at The Media Kitchen! And the Milk print plan indexing the highest in efficiency and value for 3 years running (as determined by a third-party auditor) My movie star name: Slash Skinner Sites I like: I do enjoy the ridiculous videos on YouTube. I begrudgingly spend a lot of time on Live Nation/Ticketmaster If I’m not at work, you will find me: In a Queens dive bar sharing pitchers of cheap beer with friends, or at the concert of an aging classic rock band If I had a superpower it would be: Time travel. It would be pretty great to hang out in different eras, coming and going as I please. Think of the wardrobe possibilities! If I were a drink I would be: Sangria Favorite quote: "The only Zen you rind on the top of a mountain is the Zen you bring there." -Robert M. Pirziq My links: http://www.linkedin.com/pub/erin-silvetti/1/266/986 |
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Fanny Wong Associate Director Hometown: Elmhurst, Queens, New York Towns/Cities in which I've lived Manhattan, Queens, Brooklyn, NY; Guangzhou, China College: Syracuse University, Martin J. Whitman School of Management, Marketing and Finance major Some Accounts I've work(ed) on: Windstream, BNY Mellon, Victoria’s Secret, William Grant, Sesame Street, Circa My movie star name: Fanny Brice Sites I like: Tumblr, Google. If I’m not at work, you will find me: Planning my next trip If I had a superpower it would be: Teleportation. I want to be able to beam myself, another person, or any object to any destination of my choice If I were a drink I would be: I would be my favorite drink - Stoli blackberry, pink grapefruit, with a splash of tonic. It doesn't make any sense, it's just a delightful surprise! Favorite quote: "Luck is when preparation meets opportunity" My links: http://www.linkedin.com/pub/fanny-wong/2/361/401 |
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Lindsey Langwell Associate Director Hometown:
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Monique Lemus Associate Director Hometown: Scotch Plains, NJ Towns/Cities in which I've lived: Mexico City, Mexico; Hanover, NH; and now, NYC
College:
Dartmouth College; BA in Psychological & Brain Sciences Some accounts you work(ed) on: BNY Mellon, Yankees Fragrance, Dreyfus, Armani Exchange, CIT, John Frieda, Bioré and Ban My movie star name: Bela Cruz Sites I like: NYMag.com, Refinery29, Sporcle If I’m not at work, you will find me: Traveling the globe and/or shopping If I had a superpower it would be: Granting wishes (I'd wish/or ask someone to wish for me to have more powers) If I were a drink I would be: A gimlet: sometimes sweet, sometimes tart, always ladylike Favorite quote: "Good luck exploring the infinite abyss" -Garden State My links: http://www.linkedin.com/pub/monique-lemus/6/916/a45 |
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Sean Galligan Group Director Hometown: North Haven, CT Towns/Cities in which I've lived NYC College: Bucknell University, BA English Some accounts I've work(ed) on: William Grant & Sons (Glenfiddich, Hendrick’s, Balvenie, Milagro, Sailor Jerry, Grant’s), Victoria’s Secret, CIT, Starz, truth, L’Oreal, Motorola Professional milestones: First-ever advertising to run across editorial in various publications, first-ever deal with TiVo to click on an ad to record a client’s commercials My movie star name Whitney Quinnipiac Sites I like: Gilt, Towleroad, Jetsetter, Scoutmob If I’m not at work, you will find me: On the tennis or volleyball court, running through the Village, eating milk & cookies at Jane If I had a superpower it would be: To fly - I hate getting to the airport three hours early and dragging my stuff through security If I were a drink I would be: Hendric's Sonic (1/2 soda - 1/2 tonic). Garnished with a cucumber, of course. Favorite quote: "Think where man's glory most begins and ends, and say my glory was I had such friends" -W.B. Yeats My links: http://www.linkedin.com/pub/sean-galligan/3/593/734 |
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This is our “technology laboratory.” And it was built by the experts at Popular Science just for us. Every cool, new piece of media technology can be found here. If you’ve ever found yourself saying, “Jeez, I wish I could try that,” we’ve already tried it. Our collection of advanced gizmos gives us hands-on time with the things that are changing how people collect, curate, and consume media. We’re talking only the most bleeding-edge technologies here. So everything gets updated every four months. The Test Kitchen exists to inspire the creative ideas behind our brands. We want to share new ideas on how to engage today’s media savvy consumers and demonstrate how these ideas would work on the actual gadgets themselves. Plus, we also just really like hanging out in there. |
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| Here are some of the media technologies you can currently find in the Test Kitchen: | |||
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